1. Read news and updates about your industry daily.
Creating content that resonates with your customers and target audience requires you to have an in-depth knowledge of both you’re your customers and your industry. I will do a separate post focusing on how to curate content ideas, but a couple of resources are outlined below:
Google Alerts: Set up industry specific alerts to get news and updates delivered directly to your inbox as they occur, giving you inspiration and ideas to create your own content.
HARO: Subscribe to receive media opportunities from journalists directly to your inbox daily. You can respond to these to hopefully gain some valuable exposure, or simple read and observe to spot trends in your industry for content ideas.
Avoid writers block by jotting down your ideas from your reading to build up a bank of content creation material. This will save you time when it comes to writing.
2. Write regularly.
This doesn’t need to be an article a day. Spare 15-20 minutes 3-5 times per week to sit down and expand on the ideas you have curated above. You’ll be surprised how much of an effect this will have on your industry knowledge, by delving deeper than reading by creating your own viewpoints and solutions.
Whether you use your time writing a LinkedIn or Facebook post, or even starting an article, try using this time to develop your knowledge and help others.
3. Study your industry’s audience.
Know your audience inside out. Take a minute to step back and analyse what questions are being asked to you and also to your competitors.
What do your audience want to know that you’re not giving them?
What problems do your audience have that you can solve for them?
This may sound like a daunting task, but it really isn’t. Ask your team to jot down the answers to the following questions, and watch the trends appear.
What are the common customer questions? Both pre and post winning their business.
Why do they want your product/service? What problem do you solve?
What complaints, if any, do you receive? Are there any gaps in your product/service?
A simple Google search should, to some extent, answer the same questions but only for your competitors as long as they are well established.