The Importance of Video Marketing for B2B Marketers

Video marketing is one of the most effective ways to connect with potential customers and promote your product or service. In fact, according to Forrester, video is 50 times more likely to generate a purchase than text alone.

However, many businesses are still not using video as part of their marketing strategy. This is often because they don’t know how to get started, or they believe that video marketing is too expensive.

The good news is that there are plenty of free video marketing tools and resources available. This guide will show you how to get started with video marketing, and how to use it to reach and engage your target audience.

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B2B Video Marketing: What is It? 

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B2B video marketing is the process of using videos to promote a business to a business audience. It involves creating videos that are tailored to the needs and interests of a specific target audience to increase brand awareness, generate leads, and drive conversions. Examples of B2B video marketing include product demonstrations, customer testimonials, and educational videos.

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10 Benefits of Investing in B2B Video Marketing

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Here are the benefits of investing in B2B video marketing:

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1. Increased Brand Awareness

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B2B video marketing is an effective way to get your brand’s message out there and reach a larger audience. By sharing your videos on social media, you can increase brand awareness and recognition.

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2. Improved Brand Credibility

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Video content can help to build trust and credibility in your brand. By providing educational and informative content, you can demonstrate your expertise and build trust with potential customers.

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3. Easier Lead Generation

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B2B video marketing can be used to capture leads and generate more sales. You can use videos to introduce potential customers to your product or service, and encourage them to take action.

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4. Higher Conversion Rates

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Video content has been proven to increase conversion rates. By providing engaging and informative videos, you can increase the likelihood that viewers will take the desired action.

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5. Increased Engagement

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Video content is more engaging than text-based content, which can help to increase engagement. By creating videos that are interesting and informative, you can keep viewers engaged and encourage them to learn more about your brand.

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6. Greater Reach

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With video content, you can increase your reach and target a larger audience. You can share your videos on various social media platforms and other websites, allowing you to reach a wider audience.

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7. More Effective SEO

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Video content can help to boost your SEO rankings, as it is more engaging than text-based content. By optimising your videos for SEO, you can make sure that they appear higher in search engine results.

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8. Increased Social Sharing

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Video content is more likely to be shared on social media than other types of content. By creating engaging and shareable videos, you can increase the chances that your content will be shared by viewers.

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9. Increased Retention

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Video content is highly engaging and memorable, making it an ideal way to ensure that customers remember your brand. When customers are exposed to visuals, they are more likely to remember what they have seen and heard, leading to increased retention and brand recall. 

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10. Cost-Effectiveness

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Creating video content can be a cost-effective way to reach a wide audience and build brand awareness. With video, businesses are able to reach a larger audience than with other forms of marketing, and the cost of production is often much lower than other forms of advertising.

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Conclusion

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Video marketing is a powerful tool that all B2B marketers should utilise. It allows you to connect with your audience on a deeper level, creating a more personal connection that can lead to increased trust and conversions. Additionally, video is an highly effective way to showcase your products or services in a way that is both engaging and informative. When used correctly, video marketing can be a powerful asset in your B2B marketing arsenal.

‍Lead nurturing through video is a powerful tool for sales prospecting. Sixty Seconds can help you create effective videos to increase your sales leads. We'll work with you to ensure your message is clear, concise and compelling. Contact us today!